PARIS.Txawm hais tias muaj kev ntshai ntawm kev lag luam poob qis, lub siab xav ntawm qhov tsis ntev los no Silmo eyewear qhia tau zoo.
Silmo tus thawj tswj hwm Amelie Morel tau hais tias tus naj npawb ntawm cov neeg tuaj koom thiab tuaj koom - 27,000 tus neeg tuaj saib - tau sib npaug nrog cov qauv ua ntej kis thoob qhov txhia chaw.Nrog 50% ntawm cov tsheb khiav los ntawm sab nraud ntawm Fab Kis, coob tus neeg tuaj xyuas los ntawm Asmeskas thiab Middle East, uas tsis nyob ntawm qhov yeeb yam ua ntej pib muaj kev sib kis, tau rov qab los coob.
Morel tau hais tias "Nws yog qhov xav tsis thoob tiag tiag.""Qhov no yog pov thawj tias peb txoj kev lag luam tseem xav tau kev nthuav qhia thiab yog lub sijhawm tseem ceeb rau kev lag luam tag nrho."
Antonio Jove, tus thawj coj ntawm Marcolin EMEA tau hais tias "Peb zoo siab tau rov qab los hauv Silmo nrog ntau tus neeg."Lub xyoo dhau los tseem muaj kev cuam tshuam los ntawm COVID-19 kev txwv thiab nws zoo heev uas tau pom tib neeg tam sim no ... thaum kawg tau rov qab los rau lawv 'tus cwj pwm'... Cov rooj sib tham nyob tseem ceeb heev hauv peb txoj kev lag luam."
Kev lag luam kho qhov muag ua tau zoo nyob rau hauv thawj ib nrab ntawm lub xyoo, nrog rau cov neeg tuaj koom ua ke txo qis kev ntshai ntawm kev lag luam qeeb.Christelle Barranger, Thawj Tswj Hwm ntawm EssilorLuxottica EMEA Lag luam wholesale, tau hais tias: "Kuv xav tias qhov teeb meem no yuav yog lub hauv paus ntawm kev sib tham, tab sis tej zaum Silmo tsis yog lub rooj sab laj rau kev sib tham vim nws zoo siab heev thaum lub sijhawm."rau lawv Kev txiav txim siab tau ua kom ceev faj ntxiv, [tab sis] kuj muaj kev ntseeg siab tias peb yuav dhau mus."
Moritz Krüger, tus tsim thiab CEO ntawm German cov chaw tsim khoom zoo Mykita, tau hais tias: "Peb cov neeg muag khoom muaj lub caij ntuj sov zoo thiab peb tau hnov tias cov neeg siv khoom thoob ntiaj teb txaus siab rau kev muag khoom.Cov xwm txheej yog qhov txaus siab heev, yog li peb tuaj yeem muag dua. "
Angelo Trocchia, tus thawj coj ntawm pawg Safilo, uas tau rov qab los tom qab tawm hauv qhov yeeb yam xyoo tas los hais tias "Tebchaws Europe xyoo no zoo ib yam li North America yog xyoo tas los, yog li muaj qhov tseem ceeb rov qab los,""Hauv Tebchaws Europe, peb ua tau zoo, tab sis hauv North America txhua yam zoo li qub, vim tias xyoo tas los lawv tau nce loj.Lwm lub ntiaj teb no zoo. "
Nws hais ntxiv: "Yog tias kuv saib ua ntej, kuv yuav ceev faj ntxiv ... Kev nce nqi tau pib tshwm sim, thiab kuv xav tias thaum kawg ntawm lub xyoo peb yuav pom tias cov neeg siv khoom pib ua li cas rau nws."
Cov neeg soj ntsuam hais tias cov tuam txhab tsom iav muaj qhov muaj zog nyob rau hauv cov qib siab thiab qib nkag.Barranger tau hais tias "Cov khoom kim heev tau pom meej meej, thiab raws li [kev kho mob] cov nyiaj them rov qab poob qis, cov khoom lag luam nkag kuj tseem loj hlob sai dua ib ntus," Barranger tau hais.
Lub caij no, kev sib txuas ntawm cov khoom sib txuas tseem nyob thiab xav tias yuav cuam tshuam rau cov nqi mus tom ntej.Barranger tau hais tias "Kev nce nyiaj nce ntxiv hauv qee qhov ntawm lub ntiaj teb, yog li peb tab tom ntsuas qhov cuam tshuam no yuav ua li cas thiab yuav txo nws li cas," Barranger hais."Peb ua txhua yam peb ua tau kom nqus tau nyiaj nce ntxiv, thiab peb ceev faj heev txog qhov peb tuaj yeem cuam tshuam tus nqi.".
"Kuv paub tias feem ntau ntawm cov neeg sib tw tau nce lawv cov nqi," Krueger tau hais."Peb yuav tsis nce nqi, tsawg kawg tsis yog xyoo no.Peb yuav tau pom txhua yam uas yuav txhim kho nyob ntawd. "
Kev taw qhia txog cov thev naus laus zis hauv qab thiab hauv qab yog lub ntsiab lus tseem ceeb ntawm plaub hnub ncaj ncees, uas tau xaus rau lub Cuaj Hlis 26, thiab tau los ua lub ntsiab lus ntawm qhov chaw tshiab hauv zos digital.Sebastian Brusse, CEO thiab tus thawj coj muaj tswv yim ntawm Jaw Studio Lyon, hais tias "Peb xav ua lub tsheb los pab kev lag luam tsom iav ua nws tus kheej hloov pauv digital," hais tias Sebastian Brusse, CEO thiab tus thawj coj muaj tswv yim ntawm Jaw Studio Lyon, uas yog pab txhim kho thaj av tshiab.
EssilorLuxottica - tib lub tuam txhab tsom iav loj uas siv cov tsom iav ntse thaum nws koom tes nrog Meta ntawm Ray-Ban Dab Neeg - tau nthuav tawm nws qhov kev tsim kho tshiab kawg, ib kab ntawm cov tsom iav tsim tshwj xeeb rau kev ua si raws li daim ntawv tso cai los ntawm Oakley.Cov thav ntawv yog tsim los hnav nrog lub mloog pob ntseg thiab muaj caj npab hloov tau, thaum lub lo ntsiab muag tau siv los txhim kho qhov sib piv ntawm qhov screen, suav nrog ntawm OLED cov lus, thiab lim tawm lub teeb xiav.
"Thaum koj xav txog cov tsom iav ntse, tib neeg hais tias nws yog lub portal rau lub metaverse ntawm lub neej yav tom ntej, tab sis lawv twb tau pib siv cov iav zoo li video games," Barranger tau hais."Qhov ntawd ua rau kuv mob siab rau cov tsom iav ntse: tag kis lawv yuav txuas nrog lub ntiaj teb digital."
Swedish lub tuam txhab Skugga tab tom ua kom pom qhov nws hais tias yog hloov cov tsom iav ntse siv tshuab raws li nws cov qauv tuaj yeem muab tso rau hauv txhua hom ntawm cov thav ntawv.Alf Ericsson, Tus Thawj Saib Xyuas Khoom Muag, tau piav qhia tias peb lub hom phiaj yog "tsis yog tsim cov thev naus laus zis uas haum rau cov khoom siv uas tib neeg yuav tsis siv.""Nyob rau ob xyoos dhau los, peb tau pom qhov kev hloov pauv loj hauv kev txaus siab lees txais [cov tuam txhab tsom iav uas pom tau tias] txwv tsis pub cov tuam txhab thev naus laus zis loj yuav ua tus thawj coj kev lag luam tsom iav raws li lawv tau txiav txim rau kev lag luam saib."
Tom qab xya xyoo ntawm txoj kev loj hlob, cov cuab yeej tsim-npaj muaj peev xwm ntsuas kev txav thiab ib puag ncig, nrog rau ntau yam ntawm cov txiaj ntsig zoo hauv qab, los ntawm kev kwv yees tus neeg siv raug rau kev ua qias tuaj thiab lub teeb kom muab cov ntaub ntawv qhia txog lub cev thiab kev ua kis las.nrog rau qhov qhib ecosystem rau app developers.Lub tuam txhab tau txais txiaj ntsig Silmo d'Or qhov khoom plig hauv Technology Innovation / Cov Khoom Txuas Txuas.
Cov neeg soj ntsuam tau taw qhia tias kev lag luam kho qhov muag tau qeeb los koom nrog cov txheej txheem thev naus laus zis, feem ntau vim tias feem ntau ntawm kev lag luam tseem tab tom ua los ntawm cov kws kho qhov muag ywj pheej."Optics feem ntau yog tsev neeg kev lag luam thiab lawv tuaj yeem tiv thaiv thev naus laus zis," said Cody Cho, tus lwm thawj ntawm kev lag luam thoob ntiaj teb ntawm Dita."Hais txog kev siv tshuab, tsom iav yog peb mus rau plaub xyoos tom qab."
Ib tug neeg nyob hauv Silicon Valley, Cho tau ua cov ntaub ntawv ib feem ntawm Dita lub ntiaj teb tau ntau xyoo."Peb siv ntau lub thev naus laus zis los ua kev kwv yees," nws hais.
Piv txwv li, lwm cov tsom iav hnyav hnyav tau nthuav tawm ntawm cov neeg tuaj saib tshwj xeeb los qhia lawv tus kheej lub peev xwm los ua cov cuab yeej yooj yim rau kev txiav txim thiab txhim kho kev tswj cov khoom muag, uas yog cov ntsiab lus ntawm kev nthuav qhia los ntawm Microsoft Tus Thawj Coj ntawm Cov Khoom Lag Luam Otman Chiheb.
Ob peb xyoos tom qab ntawd, cov qauv zoo nkauj tsis muaj bezelless zoo li Dita's Embra - thawj bezelless qauv tshwj xeeb rau cov poj niam hauv 20 xyoo - tau tawm tsam, raws li tus tsim qauv Louis Lee, tab sis ob peb xyoos tom qab kev tswj hwm ntawm cov qauv corded hauv 2010, lub hom kuj hloov. rau acetate.ncej.
Lub hom phiaj tseem ceeb ntawm kev thov rau nws cov looj tsom iav zoo nkauj thiab tab tom nthuav nws cov khw muag khoom offline ntawm txoj kev lag luam high-end, Cho tau hais tias, nrog kev qhib tsis ntev los no ntawm Rodeo Drive hauv Beverly Hills thiab Brompton Road hauv London.Cho tau hais tias lub tuam txhab lub hom phiaj yuav qhib xya lossis yim lub khw muag khoom nyob rau ob peb xyoos tom ntej no, tsom rau lub nroog xws li Miami, Las Vegas, Mykonos, Shanghai, Dubai thiab Singapore.
Reimagining ib txwm hom yog lub cim ntawm ntau yam Marcolin hom xws li Pucci thiab Zegna tsim nrog lawv cov logos tshiab.
Feem ntau, cov neeg tsim cov tsom iav tau pom muaj zog thov rau chunky, square-shaped thav duab, qhov muag pom cov ntsiab lus, thiab kev hloov ntawm dub mus rau xim av, uas tau ploj mus rau hauv keeb kwm yav dhau xyoo tsis ntev los no.
Kev hloov pauv hauv qhov chaw ntawm qee tus kws tshaj lij yog pom tseeb.Shafiro, uas tau raug kev txom nyem nyob rau xyoo tas los no los ntawm kev poob ntawm ntau daim ntawv tso cai muaj txiaj ntsig suav nrog Dior, Gucci thiab Fendi, tab tom kho nws cov khoom lag luam.Cov pab pawg tab tom nrhiav kom nce nws qhov chaw nyob hauv cov poj niam hnav khaub ncaws nrog, piv txwv li, Carolina Herrera, uas nws tau kos npe nrog xyoo tas los, nrog rau lwm hom kev ua neej xws li Boss thiab Isabel Marant, nrog rau los ntawm nws tus kheej lub npe Polaroid thiab Carrera. ..Trocchia hais tias, "Peb tab tom npog qhov dav dav heev tam sim no," Trocchia hais tias, "Lub sijhawm peb ua tau zoo, cov ntawv tso cai tshiab tau zoo, cov ntawv tso cai qub tau zoo, peb tus kheej cov npe tau zoo ..."
Qee lub tuam txhab loj tau ua kom muaj kev vam meej.Safilo showcased thav duab thiab lo ntsiab muag ua los ntawm cov khoom siv tshuaj Eastman Renewed khoom, thaum Mykita hloov mus rau cov khoom hauv tag nrho nws cov acetate thav ntawv thiab thov tias yog thawj tus ua li ntawd thoob plaws nws txoj kab.account rau ib nrab ntawm lawv cov ntaub ntawv, tsis tau nce nqi.
Jamie Foxx tus ntxhais hais tias nws "tsis tawm hauv tsev kho mob rau lub lis piam" thiab "ua si ncaws pob nag hmo."
Cov neeg yuav khoom zoo tshaj plaws tau ditching lawv $ 90 lub ntsej muag cream hauv kev pom zoo ntawm no $ 6 anti-wrinkle moisturizer los ntawm Jane Fonda-pom zoo hom.
WWD thiab Women's Wear Daily yog ib feem ntawm Penske Media Corporation.© 2023 Fairchild Publishing LLC.Txhua txoj cai.
Post lub sij hawm: May-18-2023