PARIS. Txawm hais tias muaj kev ntshai txog kev lag luam poob qis, qhov kev xav ntawm Silmo eyewear show tsis ntev los no zoo siab heev.
Tus thawj tswj hwm ntawm Silmo, Amelie Morel, tau hais tias tus naj npawb ntawm cov neeg nthuav qhia thiab cov neeg tuaj koom - 27,000 tus neeg tuaj xyuas - yog sib npaug rau cov qauv ua ntej muaj kev sib kis. Nrog 50% ntawm cov tsheb khiav los ntawm sab nraud Fabkis, muaj cov neeg tuaj xyuas coob heev los ntawm Asmeskas thiab Middle East, uas tsis tau tuaj koom qhov kev nthuav qhia ua ntej muaj kev sib kis, tau rov qab los ntau heev.
"Nws yog ib qho xav tsis thoob tiag tiag," Morel hais. "Qhov no yog pov thawj tias peb txoj kev lag luam tseem xav tau kev nthuav qhia thiab yog lub sijhawm tseem ceeb rau kev lag luam tag nrho."
"Peb zoo siab heev uas tau rov qab los rau hauv Silmo nrog ntau tus neeg," Antonio Jove, tus thawj coj ntawm Marcolin EMEA hais. "Xyoo tas los tsab ntawv tseem raug cuam tshuam los ntawm COVID-19 kev txwv thiab nws zoo siab uas pom tib neeg tam sim no ... thaum kawg rov qab mus rau lawv 'kev coj ua' ... Kev sib ntsib nyob yog qhov tseem ceeb heev hauv peb txoj haujlwm."
Kev lag luam kho qhov muag tau ua tau zoo hauv thawj ib nrab ntawm lub xyoo, nrog rau cov neeg ua yeeb yam txo qis kev ntshai ntawm kev lag luam qeeb. Christelle Barranger, Thawj Tswj Hwm ntawm EssilorLuxottica EMEA Wholesale, hais tias: "Kuv xav tias qhov teeb meem no yuav yog qhov tseem ceeb ntawm kev sib tham, tab sis tej zaum Silmo tsis yog lub rooj sib tham vim nws zoo siab heev thaum lub sijhawm ntawd." rau lawv, kev txiav txim siab tau ua tib zoo dua, [tab sis] kuj muaj kev ntseeg siab tias peb yuav dhau."
Moritz Krüger, tus koom tsim thiab CEO ntawm lub tuam txhab German zoo Mykita, tau hais tias: "Peb cov neeg sawv cev muag khoom tau muaj lub caij ntuj sov zoo heev thiab peb hnov tias cov neeg siv khoom thoob plaws ntiaj teb txaus siab rau kev muag khoom. Qhov xwm txheej zoo heev, yog li peb tuaj yeem muag dua."
"Xyoo no Tebchaws Europe zoo ib yam li xyoo tas los hauv North America, yog li ntawd muaj kev rov qab los tseem ceeb heev," Angelo Trocchia, tus thawj coj ntawm Safilo pawg, uas tau rov qab los tom qab tawm hauv qhov kev ua yeeb yam xyoo tas los hais. "Hauv Tebchaws Europe, peb ua tau zoo, tab sis hauv North America txhua yam zoo li qub, vim tias xyoo tas los lawv tau nce siab heev. Lub ntiaj teb seem zoo."
Nws hais ntxiv tias: "Yog tias kuv saib mus tom ntej, kuv yuav ceev faj ntxiv ... Kev nce nqi pib tshwm sim, thiab kuv xav tias thaum kawg ntawm lub xyoo peb yuav pom tias cov neeg siv khoom pib teb li cas rau nws."
Cov neeg soj ntsuam hais tias cov tuam txhab muag tsom iav muaj zog hauv cov qeb siab thiab qib pib. "Kev nplua nuj pom tseeb tias nce siab, thiab thaum [kev them nyiaj kho mob] txo qis, cov khoom lag luam qib pib kuj tseem loj hlob sai dua rau ib ntus," Barranger hais.
Lub caij no, kev ntxhov siab ntawm cov khoom xa tuaj tseem muaj thiab xav tias yuav cuam tshuam rau tus nqi mus tom ntej. "Kev nce nqi tab tom nce siab hauv qee qhov chaw ntawm lub ntiaj teb, yog li peb tab tom soj ntsuam seb qhov kev cuam tshuam no yuav yog dab tsi thiab yuav ua li cas kom txo tau nws," Barranger hais. "Peb tab tom ua txhua yam peb ua tau los nqus kev nce nqi, thiab peb ceev faj heev txog seb peb tuaj yeem cuam tshuam rau tus nqi li cas."
"Kuv paub tias feem ntau ntawm cov neeg sib tw tau nce lawv cov nqi," Krueger hais. "Peb yuav tsis nce nqi, tsawg kawg yog tsis yog xyoo no. Peb yuav tsum pom txhua yam uas yuav txhim kho nyob ntawd."
Qhov kev qhia txog cov thev naus laus zis hauv qab-rau-sab saud thiab hauv qab-rau-sab saud yog lub ntsiab lus tseem ceeb ntawm plaub hnub kev ncaj ncees, uas tau xaus rau lub Cuaj Hlis 26, thiab tau dhau los ua lub ntsiab lus ntawm qhov chaw digital tshiab hauv zos. "Peb xav ua lub tsheb los pab kev lag luam tsom iav ua nws tus kheej kev hloov pauv digital," Sebastian Brusse, CEO thiab tus thawj coj muaj tswv yim ntawm Jaw Studio Lyon, uas tab tom pab tsim thaj chaw tshiab.
EssilorLuxottica – lub tuam txhab tsom iav loj tib lub uas siv cov tsom iav ntse thaum nws koom tes nrog Meta ntawm Ray-Ban Stories – tau tshaj tawm nws qhov kev tsim kho tshiab tshaj plaws, ib kab ntawm cov tsom iav tsim tshwj xeeb rau kev ua si raws li daim ntawv tso cai los ntawm Oakley. Cov thav duab tau tsim los hnav nrog lub mloog pob ntseg thiab muaj cov caj npab yoog tau, thaum cov iav siv los txhim kho qhov sib piv ntawm qhov screen, suav nrog ntawm OLED cov zaub, thiab lim tawm lub teeb xiav.
"Thaum koj xav txog cov tsom iav ntse, tib neeg hais tias nws yog lub qhov rooj mus rau lub metaverse ntawm yav tom ntej, tab sis lawv twb pib siv rau hauv cov tsom iav zoo li kev ua si video," Barranger hais. "Qhov ntawd ua rau kuv mob siab rau cov tsom iav ntse: tag kis lawv yuav txuas nrog lub ntiaj teb digital."
Lub tuam txhab Swedish Skugga tab tom ua qauv qhia txog qhov nws hais tias yog kev hloov pauv thev naus laus zis ntawm cov tsom iav ntse vim tias nws cov modules tuaj yeem koom ua ke rau hauv txhua hom thav duab. Alf Ericsson, Tus Thawj Coj Saib Xyuas Khoom Siv, piav qhia tias peb lub hom phiaj yog "tsis yog tsim cov thev naus laus zis uas haum rau hauv lub cuab yeej uas tib neeg yuav tsis siv." "Tau ob xyoos dhau los, peb tau pom kev hloov pauv loj heev hauv kev txaus siab txais [cov tuam txhab tsim tsom iav uas paub tias] yog tsis yog li ntawd cov tuam txhab thev naus laus zis loj yuav tswj hwm kev lag luam tsom iav raws li lawv tau tswj hwm kev lag luam saib."
Tom qab xya xyoo ntawm kev txhim kho, cov thev naus laus zis uas npaj txhij rau kev tsim khoom muaj peev xwm ntsuas kev txav mus los thiab cov yam ntxwv ib puag ncig, nrog rau ntau yam txiaj ntsig tom qab, los ntawm kev kwv yees tus neeg siv raug kev ua qias tuaj thiab lub teeb mus rau kev muab cov ntaub ntawv hais txog kev sawv thiab kev ua kis las. nrog rau lub ecosystem qhib rau cov neeg tsim khoom app. Lub tuam txhab tau txais qhov khoom plig Silmo d'Or muaj koob npe hauv qeb Technology Innovation/Connected Products.
Cov neeg soj ntsuam taw qhia tias kev lag luam kho qhov muag tau qeeb qeeb los koom nrog thev naus laus zis, feem ntau vim tias feem ntau ntawm kev lag luam tseem yog cov kws kho qhov muag ywj pheej. "Optics feem ntau yog cov lag luam hauv tsev neeg thiab lawv tuaj yeem tiv taus thev naus laus zis," Cody Cho, tus lwm thawj coj ntawm kev lag luam thoob ntiaj teb ntawm Dita hais. "Hais txog thev naus laus zis, tsom iav yog peb txog plaub xyoos tom qab."
Ib tug neeg nyob hauv Silicon Valley, Cho tau ua rau cov ntaub ntawv ua ib feem ntawm Dita lub ntiaj teb tau ntau xyoo. "Peb siv ntau yam thev naus laus zis los kwv yees," nws hais.
Piv txwv li, lwm cov khoom siv tsom iav loj tau tshwm sim ntawm qhov kev nthuav qhia tshwj xeeb rau cov neeg tuaj saib kom pom lawv cov peev xwm ua cov cuab yeej los ua kom yooj yim rau kev txiav txim thiab txhim kho kev tswj cov khoom muag, uas yog lub ntsiab lus ntawm kev nthuav qhia los ntawm Microsoft Director of Product Marketing Otman Chiheb.
Ob peb xyoos tom qab, cov qauv tsim bezelless loj xws li Dita's Embra - thawj tus qauv bezelless tshwj xeeb rau cov poj niam hauv 20 xyoo - yog qhov zoo kawg nkaus, raws li tus tsim qauv Louis Lee, tab sis ob peb xyoos tom qab kev tswj hwm ntawm cov qauv corded hauv xyoo 2010, lub hom kuj hloov mus rau acetate. thav duab.
Lub hom lag luam no siv nws cov tsom iav zoo nkauj los ua lag luam thiab nthuav nws cov khw muag khoom hauv cov kev yuav khoom kim heev, Cho hais, nrog rau kev qhib tsis ntev los no ntawm Rodeo Drive hauv Beverly Hills thiab Brompton Road hauv London. Cho hais tias lub tuam txhab lub hom phiaj yog qhib xya lossis yim lub khw ntxiv rau ob peb xyoos tom ntej no, tsom mus rau cov nroog xws li Miami, Las Vegas, Mykonos, Shanghai, Dubai thiab Singapore.
Kev xav txog cov hom lag luam ib txwm muaj yog lub cim ntawm ntau lub hom lag luam Marcolin xws li Pucci thiab Zegna tsim nrog lawv cov cim tshiab.
Feem ntau, cov neeg tsim tsom iav tau pom muaj kev thov ntau rau cov thav duab loj, zoo li lub xwmfab, cov ntsiab lus ntxim nyiam, thiab kev hloov pauv ntawm dub mus rau xim av, uas tau ploj mus rau hauv keeb kwm yav dhau los hauv xyoo tas los no.
Qhov kev hloov pauv ntawm qee tus kws tshwj xeeb yog qhov pom tseeb. Shafiro, uas tau raug kev txom nyem nyob rau xyoo tas los no los ntawm kev poob ntau daim ntawv tso cai muaj txiaj ntsig xws li Dior, Gucci thiab Fendi, tab tom hloov kho nws cov khoom lag luam. Pawg neeg tab tom nrhiav kom nce nws qhov muaj nyob hauv qhov chaw khaub ncaws poj niam nrog, piv txwv li, Carolina Herrera, uas nws tau kos npe nrog xyoo tas los, nrog rau lwm lub npe nrov xws li Boss thiab Isabel Marant, nrog rau los ntawm nws tus kheej lub npe Polaroid thiab Carrera. . "Peb yeej npog ntau yam dav heev tam sim no," Trocchia hais tias, "Lub sijhawm no peb ua tau zoo, daim ntawv tso cai tshiab mus zoo, daim ntawv tso cai qub mus zoo, peb tus kheej lub npe mus zoo .... "
Muaj ib txhia tuam txhab loj tau ua tiav hauv kev ruaj khov. Safilo tau nthuav tawm cov thav duab thiab cov iav uas ua los ntawm cov khoom siv Eastman Renew uas siv tshuaj lom neeg rov ua dua tshiab, thaum Mykita hloov mus rau cov khoom siv hauv nws cov thav duab acetate thiab thov tias yog thawj tus ua li ntawd thoob plaws nws cov kab tag nrho. suav txog li ib nrab ntawm lawv cov khoom lag luam, tsis tau nce nqi.
Jamie Foxx tus ntxhais hais tias nws "tsis tau tawm hauv tsev kho mob tau ntau lub lis piam" thiab "ua si pickleball nag hmo."
Cov neeg yuav khoom zoo heev tso tseg lawv cov tshuaj pleev ntsej muag $ 90 thiab hloov mus siv cov tshuaj pleev tiv thaiv kev laus $ 6 no los ntawm lub npe Jane Fonda tau pom zoo.
WWD thiab Women's Wear Daily yog ib feem ntawm Penske Media Corporation. © 2023 Fairchild Publishing LLC. Tag nrho cov cai raug tseg.
Lub sijhawm tshaj tawm: Tsib Hlis-18-2023